CV

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MY LINKEDIN

SALLA KOIVU
salla.koivu@gmail.com
+358 50 414 5148
Date of birth: December 13, 1988nati

EDUCATION

2013-2015 Master of Science, Aalto University School of Business

GPA: 4.3
Major: Marketing
Minor: Information Technology Program
Thesis: Why do people share Online? – Online disihinhibition effect in the context of the virtual community of Reddit. 
Inktank did a fantastic interview on me and my thesis. The thesis also garnered some media attention in media sites like Nyt-liite, Markkinointi ja mainonta and Yle.

 2010-2013 Bachelor of Science, Aalto University School of Business

GPA:    4.6
Major: Marketing
Minor: International Studies in Nanyang Technological University, Singapore (GPA 4.33) 

2007- Bachelor of Science, Aalto University School of Arts, Design and Architecture

2004-2007 Baccalaureate, Kaurialan lukio (Upper Secondary School)

WORK 

11/2009- Freelance Graphic Designer

Designing visual identities, publications, brochures, web-materials and advertisement for multiple companies including Tekniikan Akaatemiset TEK ry, Unilever Oy, Susamuru Oy, Innotiimi-ICG Oy, Zadaa Oy, aTalent Oy and Hagglöm & Partners

9/2015- Marketing Coordinator, AS3 Finland Oy

Graphic design, digital marketing and digital development for AS3 Finland. Designing various print and digital materials: books, ebooks and brochures. Responsible for digital marketing strategy, SEO, SEM and inbound marketing. I also conduct interviews and write the blog.

AS3 is a Nordic counselling company based in Denmark. It focuses on helping companies to lead people through change. You could say that it does consulting, but not based on understanding the numbers, but understanding human behavior. 

2/2015-8/2015  Brand Project Coordinator, AS3 Finland Oy

Responsible for the implementation of the new AS3 visual identity for print and web. My tasks included content creation, editorial work and graphic design consisting mainly of editing and re-designing the AS3 marketing materials and website in accordance with the updated brand image. 

8/2013-9/2014  Art Director, Association of Economics Students in Helsinki KY

Designing the visual identity of all KY’s publications and art directing the student magazine Kylteri. Conceptualizing the magazine and other publications in co-operation with other KY employees. Designing a multitude of smaller scale visual identities, including events, marketing campaigns, websites and other print and web materials. 

4/2012–12/2012 Editor in Chief and AD of Teekkarin työkirja, Tekniikan Akateemiset TEK ry

Conceptualizing and designing the visual identity and apperance the magazine, selling advertisement worth of 58 000 euros, recruiting the editorial staff, editing and writing articles, designing the website and marketing materials for the magazine.

9/2011–2/2012 Member of the  Contact Forum Recruitment Fair Committee, CF-Opiskelijamessut Oy

6/2010–9/2011 Student Assistant, Aalto University School of Arts, Design and Architecture

9/2009–5/2010 Photo Assistant, Aalto University School of Arts, Design and Architecture

7/2007-8/2007 Apartment Presenter, Suomen asuntomessut Oy

POSITIONS OF TRUST

3/2015-9/2015 Member of the KY Entry CommitteeAssociation of Economics Students in Helesinki

12/2014-12/2015 Treasurer, Vemia: the Aalto Media Production Club

1/2014-12/2015 Member of Editorial Council, Aino Student Magazine

10/2013-3/2014 Member of the KY’s Annual Ball Committee 

1/2013-12/2013 Member of the Guidance Council, Teekkarin työkirja Magazine 

9/2012-2/2013 Member of the Guidance Council, Contact Forum Recruitment Fair Committee

1/2012–12/2012 Member of the PR Committee, Association of Economics Students in Helsinki

12/2010–12/2011 Member of the Cultural Division (KUJ), Association of Economics Students in Helsinki

SCHOOL PROJECTS

6/2011-9/2011 Information Technology Program

Together with a group of four members we designed a new user interface for Kiinteistömaailma’s CRM system. I was responsible for the visual design. The project received very positive feedback from the company. It was graded 97 points (max. 100) which marked the project as the best of the course.

IT AND LANGUAGE SKILLS

Windows, OS X
Adobe Photoshop, Illustrator, InDesign
Adobe Premiere Pro, After Effects
Sketch

Principle
Microsoft Office
Wordpress, Umbraco

Finnish: native, English: excellent, Swedish: good, Spanish: fair

ACHIEVEMENTS

Spring 2012 KY foundation scholarship for excellency in studies and activity in student union.

Spring 2007 Two scholarships in upper secondary school for excellency in studies and biology.

HOBBIES AND INTERESTS

I am enthusiastic aerial artist and gym goer. I love travelling and also have been on an around-the-world trip. 

I am a bit of a beer snob – fruity IPAs with high IBUs and very dark stouts especially. You can find me on untapped.