Pole4fit Customer Journey Map

I wanted this portfolio to illustrate not only my visual skills but also my abilities in analytical thinking and problem solving. This is why I did  a quick study on how first-time poledancers could be more effectively turned into regulars through improving their customer experience journey. I built a customer journey map of one customer group, “wannabe-aerialists” detailing their first time visit to the studio, which you can see here:

You can read the study as a pdf here. In the study I go into detail on how I ended up building this kind of customer experience journey map, and what are my suggestions for Pole4fit.

Based on the customer experience journey map I also built a website layout for Pole4fit. The idea is to tackle the problems I found in my research.