Just for fun, I did a website for this imaginary cheeky hipster restaurant in New York.
The logo is a play on a maki roll and the asterisk. The strong bold font tells the restaurant apart from the traditional minimalistic japanese restaurants – this is sushi with an attitude.
When designing the website I focused on setting the right mood for the Sushif*ck brand: playful, modern and bold. They are serious about making sushi but not about anything else. I wanted the website to be minimalist and usable but at the same time highly expressive and bold.