Art Director
Siilinjärvi
Visual identity for the municipality of Siilinjärvi.
The logo is approachable but still sturdy - as are Savonian people.
The stylized s-symbol represents the location of Siilinjärvi in the crossroads of several big highways. The letter s is also a playful emblem for Siilinjärvi: as the slogan is also “sydän sen sanoo”.
Siilinjärvi is colorful. The colors are combined in surprising pairs to catch the eye of the viewer.