Art Director
Valo / Teknologiateollisuus
Visual identity and concept design for a project on the future of working life in the technology industry.
Valo is an ongoing project of the Technology industries of Finland. The aim of this project is to shed light to what future may bring to people working in the technology industry.
The concept was inspired by light. The visuality and the brand name is play on light and dark. We felt that light is great symbol for the future itself: somewhat clear, somewhat covered in darkness, and ever changing.
We wanted the visuality to look very human, but still futuristic to fit to theme of future worklife.
Thus the hero imagery was shot by Katri Kapanen in closeups lit by neon lights.
In the heart of the first launch of the project was the VALO-publication and event.
They shared and collected the best forecasts on the future worklife in the technology industry.
Snapshots from the Valo event. Photos by Esa Laukkanen.