Art Director / Client: Wod-liiga
A league of our own
A visual identity for a CrossFit league.
WOD-liiga is a sports competition for everyone, not just professional athletes. Thus we wanted to create a design that would be easy-to-approach, yet athletic and forward-looking. This was achieved by combining a rounded typeface and round shapes to strong colors and diagonal lines.
The competition is held in teams of two, so as a logo, we chose two lines. The lines also represent a stylized version of plate weights. The upwards moving direction is fit for a sport competition, representing movement and constant growth.
The colors were inspired by different aspects of physical fitness CrossFit requires.
