Art Director
WOD-liiga
A visual identity for a CrossFit league starting 2023.
WOD-liiga is a competition for everyone, not just professional athletes. Thus we wanted to create a design that would easy-to-approach, yet athletic and forward -looking. This was acchieved by combining rounded font and shapes to strong colors and diagonality.
The competition is held in teams of two, so as a logo, we chose two lines. The lines also represent a stylized version of plate weights. The upwards moving direction is fit for a sport competition, representing movement and constant growth.
More complex version of the logo can be utilized in some materials.
The colors were inspired by different aspects of physical fitness CrossFit requires.
